…or web associate street art and technology as artist INSA.įorget everything you knew about GIFs. …create captivating illustrations such as the artist Nicolas Fong… (Source: Speedcam application, Jakub Antalík)įor example, they give another dimension to photos like Kevin Burg and Jamie Beck and their concept of cinemagraphs… Lighter than a video, instant loading, perpetual motion without human interaction, they are used for the presentation of a concept or the animation of an idea in seconds. The GIF? It helps you stand out from all your competitors in the inbox of your subscribers!īut artists go further and take advantage of the rise of limitless technology to open up interesting alternatives. Indeed, few newsletters today are sent without images and therefore few newsletters manage to set themselves apart from the lot. In often-boring sites, they attract attention, arouse curiosity, catch the eye, and sometimes hypnotize tenfold the impact of an advertising message.Īs long as they are used in moderation and are light, elegant, and relevant they bring real value to a website or a promotional newsletter encouraging action for conversion. Short, mild and often very funny, the technology has been adopted by users that retrieve cult movie or television passages to create unique avatars that reflect their personalities/profiles. The pixelated images of the 90s have now given way to a serious competitor to video and flash animation.Īs a good alternative to the MAC/PC compatibility problem, especially with smartphones, the animated GIF is the ideal tool for animation and eliminates the frustration of Internet users who must deal with the rigidity of images. Over the last two or three years, animated GIFs have been making a comeback in web design.įacebook, Twitter, Skype, Google, and even the rise of Tumblr, have all yielded to the ease of use of animated GIFs and given in to the simplicity of emoticons to, well, show our emotions. The appearance in the early 2000s of beautiful video games and Flash animations put the final nail in the animated GIF’s coffin. I was one of those students who would insert small grotesque animated images in 256 colors in MSN Messenger!Īt the time, it was new, innovative, funny, trendy…īut these GIFs ultimately ended up on weird sites without much credibility, and in the end the animated GIF was all but forgotten. Animated GIFs rocked my adolescence and the beginning of the web.
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